Davante Adams vs. the Cowboys (11 targets, 7 catches, 117 yards, 1 TD)

3-3-GB 17 (Q3, 3:21) (No Huddle, Shotgun) A.Rodgers pass short left to D.Adams pushed ob at GB 33 for 16 yards (J.Heath).

http://i.imgur.com/UrMZ7GF.png

On third and 3, the point of this route for the Packers is to get past the sticks for a first down. This is clear because all three receivers run routes that go just past the marker. In fact, this play design is exactly the same as play five. The difference is now Adams is running a curl at the top of the screen instead of the dig at the bottom.

The route Adams runs is very good. He does a very good job of selling a vertical route, and gets Moore to turn his hips upfield before he plants his foot and turns to catch the slant. His work after the catch is even better. He stiff arms more and get 12 yards after the catch, turning a simple 4 yard gain into a nice 16 yard one.

2-10-DAL 41 (Q3, 1:55) (Shotgun) A.Rodgers pass incomplete short middle to D.Adams.

http://i.imgur.com/AXRQIUP.png

The Packers are clearly looking to exploit the middle of the field on this play. Adams is in the middle of the three receivers at the bottom of the screen and he’s running a quick slant.

Adams actually does a very good job on this play, Rodgers just throws the pass a bit in front of him. Moore is in press coverage and Adams runs a good route to beat him. Notice how Adams takes a step towards the outside to get Moore going in that direction before he turns back to the middle and runs the slant. Some receivers can get completely taken out by a DB jamming them at the line of scrimmage, but Adams shows here that he has the ability to avoid the press.

3-15-DAL 46 (Q3, 1:52) (Shotgun) A.Rodgers pass deep middle to D.Adams for 46 yards, TOUCHDOWN.

http://i.imgur.com/0LlV0D8.png

The Packers are looking to spread the Cowboys out and have a receiver win a one-on-one matchup on this play. The Cowboys are playing a Cover 2 with man coverage underneath, or “2 Man Under.” Adams is in the middle on the bottom part of the screen, running a dig route.

The first thing I want to talk about is that, once again, Adams beats press coverage from Moore. Once again, he takes a short jab to the outside:

http://i.imgur.com/QOuDFNN.png

Before going back inside and sprinting upfield:

http://i.imgur.com/AslJQJj.png

In the picture above, Adams has already clearly won. Moore still has to turn around to try and track him. This was an easy decision for Rodgers and a relatively simple catch (for the NFL, that is). After Adams catches the ball, he shows what makes him special as a receiver: his work after the catch.

http://i.imgur.com/95JmV8l.png

In the image above, we can see that he has Cowboys’ safety JJ Wilcox in a two-way-go. And, like he did to Moore to avoid the press, Adams baits Wilcox into thinking he’s going the other direction. He stutter steps, and Wilcox floats to the left. Adams then cuts to the right and outraces everyone else to the pylon. Really, this is a mistake by Wilcox, because he has help in the other direction so he should really come down to Adams’ right and drive him into the other DBs. Still, Adams did a great job of setting up Wilcox for failure.

2-8-GB 35 (Q4, 12:21) (No Huddle, Shotgun) A.Rodgers pass short left to D.Adams pushed ob at DAL 47 for 18 yards (S.Moore).

http://i.imgur.com/ydjkl1U.png

What the Packers are hoping here is that they’ll get one of the safties to bite on an underneath route so Rodgers can go deep. As such, there are three curls underneath. Adams is running the curl at the bottom of the screen.

The Packers actually get what they want. When Rodgers pump fakes, the safety comes down and Andrew QUarless is WIDE open deep at the top of the screen. I’m honestly not sure why Rodgers didn’t go there; he probably didn’t see him. Anyway, Rodgers decides to go to Adams, who has sat down waiting for the curl.

http://i.imgur.com/L796y8B.png

This is yet another play where Adams shows his prowess after the catch. When he catches the ball, Orlando Scandrick is closing like a missile and he’s still in the air. Somehow, he lands on his feet and immediately spins, breaking the tackle. He then scampers upfield and gains about 10 extra yards than he should have.

3-3-GB 40 (Q4, 2:36) (Shotgun) A.Rodgers pass short left to D.Adams to DAL 34 for 26 yards (J.Heath).

http://i.imgur.com/Xpmlt82.png

This is an incredibly important third down, and Rodgers chooses to go to Adams, who is running the curl at the bottom of the screen and is once again being covered by Moore.

On probably the most important offensive play of the game for the Packers, Rodgers trusts his rookie WR to beat press coverage and then go up and make a contested catch. Unlike before, this time Adams goes to the outside to beat the press, but he still beats it. Getting a relatively clean start off of the line of scrimmage is incredibly important because this is a timing route, and Adams needs to be at the spot where Rodgers throws the ball in time to catch it. You can tell this because Rodgers throws the ball before Adams even turns around. As soon as Adams turns on the curl, he has to go and catch the ball. This is actually helpful for the WR because it means the DB can’t respond in time to break up the pass. Moore is still on Adams almost immediately, but Adams just throws him to the ground like a rag doll, which is an impressive display of strength. Just a first down would have ended the game, but what I like about this game is that Adams sent the Cowboys home with emphasis of a great physical play by the WR.

As part of a great class of rookie WRs, Davante Adams may not have stood out from the pack during the regular season, but he certainly made an impact in his first career playoff game. While relatively quiet in the first half, he turned it up towards the end of the 3rd Quarter, scoring a huge TD and eventually making the play that basically sealed the game for the Packers.

Matt Fries

Matt fell in love with football as a young kid, but his passion for the strategy on the game flourished as a hobby during his time in college. Now graduated, Matt loves scouting individual players as well as breaking down strategies teams use to create winning plays. For all of Matt's articles: <strong><a href="http://nflbreakdowns.com/author/MattFries/">Click Here</a>.</strong>